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The new Facebook messaging option brings a possibility for a more personal social communication between the business or a brand and their customers or so called fans in Facebook lingo.
For the communication the first message must be initiated by a fan, after that it works in both ways, so the company can then contact a fan at any time.
If the collateral damage of this new feature will be reflected as a reduced public communication on company pages, remains yet to bee seen.
This is how the feature description looks like to Asia brand page admins:
Image by thenextweb.com
So far the new Facebook messaging option only appeared in Asia but it's only a matter of time when it will be available to rest of the world.
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